Downtown Roseville’s side streets provide a hidden treasure trove of sights and experiences — from the eye-catching murals adorning Lucy’s Salon & Spa to Wild Bill’s Tattoo and bustling Grant Street lined with food trucks. Explore Eagles Hall’s century-old history, visit Cochrane & Wagemann Funeral Home owned by DRP board member Doug Wagemann, take in some entertainment at Lucas & Co. Salon and West House Tavern, or simply find a parking spot in Oak Street’s ample garage – there’s something for everyone when wandering Downtown Roseville’s unique side streets.
Downtown Roseville’s main thoroughfare, Vernon Street, is hard to miss with the large “Vernon Street” signs that proudly welcome visitors. Now it’s time to show love to Downtown Roseville’s side streets! Come explore the hidden gems these lesser-traveled pathways have to offer, starting from the Northeast end of Downtown Roseville and branching off from Vernon Street.
Exploring Lincoln Street in Roseville
Take a left on Lincoln from 105 Noshery and you will find Madelyn Joan Templeton’s visually stunning mural “Native Florals & Patterns”, created as part of the Roseville Mural Project, adorning the exterior wall of Lucy’s Salon & Spa. Across the street is Wild Bill’s Tattoo, a local establishment that has been in business for over 40 years. Further down the same side of Lincoln is Cochrane & Wagemann Funeral Home, owned by DRP board member Doug Wagemann. On the other side, you can find Roseville Fire Station #1, relocated from its original location on Oak Street to better serve Royer Park and Dry Creek visitors. This station joins the legacy of the historic Fire House #1 located on Lincoln Street in Old Town.
Explore the Rich History of Eagles Hall
Walk towards the Right and you will discover Eagles Hall – a building rich in history that was purchased by the Roseville Eagles in 1921 and has since gone through several rounds of renovations. It is now available for rent for private functions. Across from it is the large building that was once owned by Consolidated Communications, but was recently purchased by Tower Investments to be redeveloped into a mixed-use building with retail, restaurants, office, and living space. To the Left, Grant Street can often be seen lined with food trucks or hosting kids playing in the bouncy house during Downtown Tuesday Nights, and the Oak Street parking garage offers more than enough parking spots for visitors. Moreover, Lucy’s Salon & Spa on Lincoln Street and Lucas & Co. Salon and West House Tavern on 347 Atlantic Street provide plenty of entertainment options.
Experience the Local Businesses of DT Roseville
Discover the corner of DT Roseville where The Trax restaurant is situated. Here you can find a selection of fine local businesses, including The Girls Salon, Neighbor’s Home Realty, Community Home Mortgage, and Replenish Spa. On Grant Street, attendees of Downtown Tuesday Nights are in for a treat; they’ll get to admire a stunning mural called “Harvest” by local artists S.V. Williams and Molly Devlin, adorning the exterior wall of Winks Fitness. This surreal piece portrays a woman studying a blackberry fruit and pays tribute to Roseville’s natural elements. Last but not least, 115 Taylor hosts Dave Piches’ office – the current president of the Downtown Roseville Partnership and founder of Piches Architecture with decades of experience.
Continue on and you will find Tax Owl, formerly known as Sill & Associates, a reputable accounting firm. Right across from it is the Downtown Roseville Library, offering an excellent Local History Center to explore the roots of this vibrant community. Finally, take the trail to Royer Park for some outdoor fun!
The Village General Store and Other Local Businesses
The downtown area of Roseville has long been a destination for local residents and visitors alike, and with the addition of the Village General Store in 2021, it has become even more exciting. Not only does the store offer an array of products, but they also encourage sustainability with their bulk products. Across the street from the store is D & P Creamery, a wholesaler that has been serving Roseville businesses for over 50 years. On Vernon & Taylor, one can admire the colorful mural, while a few blocks down lies L and D Sustainability, Results Property Management, Village Acupuncture, the Law Office of Michael J. Hurley, and Spencer’s Business Services. It is clear that Roseville is continuing to grow and prosper.
Escape the Hustle and Bustle at Shady Coffee & Tea
Discover the hidden gem on Bulen Street. Nestled between Lohse Apartments and Vernon Street, Shady Coffee & Tea is a cozy café serving up a variety of coffee, tea, and bites. This charming spot offers locals a place to relax and escape the hustle and bustle of everyday life. Visit and see why Shady Coffee & Tea is quickly becoming one of the most popular spots in town!
Oak Street Parking Garage and Roundabout
Oak Street is a bustling thoroughfare in Roseville, running parallel to Vernon Street on the southeast side. Beginning at the Oak Street Parking Garage, visitors will soon come across a roundabout that gives them an impressive view of the Rube Nelson Ice House Bridge. This historic metal bridge was moved to its current location in 2018 and is located right next to the Roseville Veterans Memorial Hall, which can be rented out for special events. Across from Town Square is the newly completed pedestrian bridge leading into Royer Park, where The Bash took place earlier this year. It’s sure to be a popular spot for future Downtown Roseville events.
Further down Oak Street, visitors will find the newly relocated United States Postal Service to their right. This move was made in 2020 as the larger space was necessary for its day-to-day operations. Across from the Vernon Street Parking Garage, a collection of quaint cottages house family therapist Gwen Ayliffe, clinical psychotherapist Judith C. Kelly, Jillibreez Salon, The Bridal Box, and California Recovery Center. In an elevated building further down is Tom Carlson’s Carlson Tax Consultants, owned by a DRP board member and certified public accountant. East West Acupuncture Center, the second of its kind in Downtown Roseville, can also be found on this stretch. This vibrant street is full of life and opportunity, making it a great place to explore!
Oak Street is a bustling hub of activity. At its center lies the roundabout, a landmark recognized for its beauty and functionality. Passersby can also glimpse the Rube Nelson Bridge, a magnificent structure that stands as a testament to the area’s engineering prowess. Then, take in the various businesses that line the street – Lighten Up Salon, certified optometrist Ralph S. Baker, OD, Action Properties, Wellness Within, and Oak Family Dental. Finally, at the end of the street sits the Roseville Veterans Memorial Hall, a reminder of the courage and dedication of those who served their country.
Downtown Roseville’s side streets are a great place to explore off-the-beaten-path gems and local history. From the visually stunning murals made by Madelyn Joan Templeton that grace the walls of Lucy’s Salon & Spa on Lincoln Street to the legacies entrenched in service buildings like Fire Station #1. Not to mention Eagles Hall, a historic building recently renovated and now available for rent for private events, and other attractions like food trucks and bouncy houses popping up along Grant Street during Tuesday Nights. There is certainly something around every corner ready for exploration!
